Have you ever encountered insurance ads that are straight-up cringe-worthy or boring? From failing to identify an appropriate ad brief to delivering it haphazardly, there's a lot that can go wrong. Online insurance ads often face the dilemma of doing too much or too little. 

You must first understand the audience's preferences before selling insurance. Insurance business advertising has become a craft of various approaches meant to resonate with potential customers. With every new insurance advertisement, you have a new story in your hand. Whether that story feels realistic or overbearing depends on how the viewers feel.

So, is there a set formula to follow? Not really. But plenty of ideas, tips, secrets, and strategies will uplift your basic insurance, bringing them to the limelight. And in this blog, we're about to spill them all for you. 

What is Insurance Business Advertising? 

Insurance business advertising promotes your insurance service by targeting the right audience with the right ad creatives. It involves generating brand awareness to form trust with potential customers, who will eventually want to purchase an insurance policy. After complying with all the rules and regulations, insurance agencies need to stand out by thinking outside the box.

To bring out uniqueness and creativity in your ads, keep on reading. 

Ideas to Inspire Your Insurance Ads 

1. Storytell your ads

All the best insurance ads have one thing in common—storytelling. Stories from the heart of insurance ads and words of empathy connect with the audience's conscience. Their end goal is simply to evoke emotions that will get people to take action. This can be a concern for loved ones, fear of accidents, or peace of mind for a secure future.

If you're unsure how to go about it, just keep in mind that your stories should center around real-life examples. Does the potential customer struggle with health issues? Are they a new parent looking to secure the future of their family? Explaining how an insurance policy can be of benefit funnily or emotionally always works well. 

2. Get creative with video ads 

Video ads have been all the hype recently. And it works amazingly well for insurance business advertising, too! 

Visual narratives always work better than texts in engaging users. Imagine a short, animated video exploring the struggles of a businessman who never took fire insurance for his premises. The video could simplify the tricky concepts of fire insurance, ending on a let's-not-take-a-chance note. 

3. Immersive experiences through AR/VR 

There's nothing better than experiencing a service first-hand. 

AR (Augmented Reality) allows users to visualize insurance services in real-world scenarios. For example, a home insurance company could create an engaging  AR ad identifying potential risks by scanning your environment. VR (Virtual Reality) provides immersive simulations, such as experiencing a car accident, to highlight the importance of motor insurance. 

4. Agency Mascots 

Imagine narrating your insurance brand through a symbolic character or figure. This not only humanizes your brand but also improves storytelling. Mascots tend to become living representations of your brand, encouraging users to better connect with and understand your business's core values. 

Ever come across GEICO's mascot?  An animated gecko with a cockney accent, who often features in ads and even has his own Instagram account, is one of the best mascot examples to take inspiration from. 

Tips to Keep in Mind 

1. SEO on the side 

SEO, or Search Engine Optimization, is a weapon that helps users find you organically. Search engines will rank your insurance website based on how well it is optimized with correct keyword placements, content, images, and interlinking with others. 

Improving SEO on the side gives better authority to your insurance services ads, enabling them to get more engagement than otherwise. 

2. Build your socials 

Suppose you're running social media ads for your insurance business. A viewer found it to be compelling and clicked on your profile out of curiosity. Now, they can be met with two things with two very different outcomes. They can come across a bland and poorly made social media profile, which will make them lose interest. Or they can be met with an aesthetically pleasing and informative profile and pay your website a visit after deeming you to be trustworthy. 

So, it's up to you to decide what it's going to be. 

3. Start a newsletter 

E-mail newsletters are an effective tool if you wish to continue communication with your audience in the long term. So, if you want to build trust or cross-sell, newsletters are a good way. You can even sneak in your ads here and there in the newsletter itself and self-promote without having to spend anything.  

4. Analyze to optimize regularly 

More than being just a tip, analyzing and optimizing should be a requirement. Real-time analysis helps you identify any red flags and work on them. On the other hand, weekly or monthly analysis gives you a look into how well your insurance ad campaigns have been performing and what areas can be further improved. 

5. Be strategic with your platforms 

Being everywhere all at once is similar to being nowhere. Figure out where your ideal audience is the most active, and create a strategic plan to target them there. By focusing your resources where they're most likely to reap results, you can create personalized insurance service ads. 

Secrets No Competitor Wants You to Know 

1. Emotionally appeal to your audience 

Emotional appeal forms the crux of every ad, but it is especially the case for insurance business advertising. Insurance is an inherently personal topic. From life insurance and health insurance to even motor insurance, insurance policies are there to help people feel secure. You can better appeal to your audience by making an emotional connection with them. 

2. AI to understand your audience better

If insurance is unchartered territory for you or you face problems understanding your audience, AI can help. By creating prompts that ask AI bots to act as people looking for insurance, you can gain a detailed look into common problems and their desires. 

3. Localize your targeting 

If you're a brick-and-mortar insurance business, localizing your targeting would just make sense. You can concentrate your advertising efforts on a local region to optimize for the right place and at the right time. Make sure the search engine knows the areas in which you operate and displays your ads accordingly. 

4. Focus on establishing trust 

A major thing that insurance companies lack is trust. Whether it's being poorly treated by their agents, delays in claim settlements, or unclear policies, people are often hesitant to purchase insurance. A large part of your insurance business advertising should focus on forming trust by addressing and solving these claims. 

5. Give something to get something 

If you're doing everything right but are still unable to get leads, lead magnets are worth giving a try. You'll need to offer out something of value first. Try giving eBooks, courses, case studies, or other resources out for free in exchange for their contact information. 

Strategies to Get Your Ads Going

Finding the ideal insurance business advertising strategy is no easy task. It could be just one strategy or a blend of two or more. Constant testing and optimization are required to see what seems to work best. 

PPC (Pay-Per-Click) Advertising

PPC for insurance ads has been the real deal lately. You can target and advertise your insurance planning ads to a large number of people based on their demographics, online behavior, and location, and pay only when someone clicks on them. Imagine someone searches for an insurance policy, and your ad shows up at the top. But for that to be the case, you'll need specific keywords and offer something different that stands out from the rest.

So, while a keyword like 'health insurance' would be costly and competitive to bid on, 'health insurance for seniors in Arizona' would be more appropriate. The more specific you get with your keywords and targeting, the better your chances of reaching the correct audiences and getting them to engage. 

Reaching out to an insurance ad network like 7Search PPC can be of great help to get you started. 

Email Advertising 

Another effective way to advertise insurance online is through emails. You can promote any further insurance policies to your subscribers by adding banner ads to the emails. Not only does this promote, but also makes your email look ten times more attractive. 

However, remember that frequent email ads can get annoying and often lead customers to unsubscribe from your mailing list. Keep it to a limit that's acceptable, doesn't overstimulate your audience, and also make them informative. Subject lines are your savior, so make sure to make them compelling enough. 

Social Media Advertising 

Consumers spend most of their time on social media. And that is where they search for most things too. Your insurance business advertising can leverage this to promote to an active audience. 

Social media ads make it easy for insurers to reach potential customers and convey their company's values. Similar to PPC advertising, you can target your specific audiences based on their demographics and past pages they visited and even retarget your ads. 

Influencer Advertising 

You know how powerful the words of influencers are. They know their audience and what works with them. You can reach their existing customer base by having them endorse your insurance policy. 

With a wide variety of things needing insurance nowadays, influencer advertising has become increasingly popular. You can reach out to finance influencers or others in the related niche- as and how they fit your budget. For instance, if you wish to advertise your baggage insurance, you can partner up with influencers in the travel industry. 

Conclusion

There's a lot of potential when it comes to insurance business advertising. There are hacks to try, tactics to incorporate, and secrets still left to uncover. You never know what will work out for the best. It's a game of creating the best strategy by analyzing the previous ones and taking inspiration from others. Creative insurance company ads, backed by an optimized strategy, always take the win. 

Now that you have some ideas, tips, secrets, and strategies at hand, it should be time to test them out. Try incorporating them into your next campaign and see results unfold like never before. 

Frequently Asked Questions (FAQs)

When does insurance business advertising get boring? 

Ans: Insurance ads get boring when you stuff in too much technical jargon. Advertising insurance uniquely and entertainingly is necessary to compete, stand out, and attract customers. 

What are some key components of insurance business advertising?

Ans: Insurance advertising requires a good understanding of the audience, empathy, specific targeting, constant optimization, and a data-driven approach. 

What are the most effective channels to advertise insurance?

Ans: You can advertise insurance using plenty of channels. For instance, PPC works well in advertising to audiences actively searching for insurance, whereas emails work well in maintaining relationships with them. 

What does the future of insurance advertising look like?

Ans: Personalization, AI, and machine learning are gradually shaping insurance ads. They focus more on enhancing the user's experience through their ads. 

What does success in insurance business advertising look like?

Ans: Success in insurance advertising can take the form of conversions, inquiries you receive, leads you generate, and the overall sales you make. 

References

Why Is Your Average CPC So High and how to fix it?

What Is The Best CPC Ad Network?

The Anatomy Of An Irresistible Display Ads

Retargeting Ads: Reach your Target Audience With PPC Ad campaign